Storey is a leading publisher of how-to-books for country living, with a focus on gardening, cooking, crafts, building, and animals. We are located in the scenic Berkshires, on the campus of the Massachusetts Museum of Contemporary Art (MASS MoCA), three hours from NYC and Boston.
Trade & Special Sales Manager
Responsible for developing and executing sales strategies that increase the market share within the US trade and special sales channels for Storey and Timber Press books. This will be achieved by managing internal special sales staff and by directing and supporting the efforts of our distributor Workman Publishing and their commissioned trade sales rep groups and in-house sales representatives.
- In conjunction with the Director of Sales, research and understand the different markets we publish into. Develop key relationships with our buyers and sales reps internal and external.
- Work closely with in-house and out-of-house sales reps to identify effective selling tools based upon account location and customer base.
- Communicate closely with publicity and marketing departments so that the selling materials being created will be channel specific and meet the needs of the sales team.
- Gather, analyze and report on sales data. Present viable new sales outlets to the Director of Sales. Must be able to understand sales terms, negotiate and discuss detailed sales requirements, contracts and shipping details.
- In collaboration with Marketing Art Department and the Digital Features Editor, provide design support for social media graphics, Storey’s newsletter and online advertising
Assist in content planning
- Work closely with the in-house sales department at Workman Publishing, national account rep groups, and individual field sales reps to position, and grow Storey and Timber business in the book trade market.
- Keep Storey and Timber product front and center with national trade account reps and key buyers. Continually brainstorm new innovative ways to reach this market.
- Partner with Workman Publishing on coop advertising and other advertising opportunities such as magazine/newspaper and on-line ads. Work with the Sales Director to develop and manage the budget for these items.
- Manage efforts of bi-annual sales conference with help from support staff, this will include selection and shipment of supporting materials, coordination and duplication as well as shipment of binder materials, PowerPoint production, and travel arrangements.
- Organize and manage Storey’s presence at Book Expo America, and regional book trade shows, at book sales meetings and book sales conference meetings.
- Travel on a regular basis to attend meetings at the Workman offices in NYC, sales calls, sales conferences and trade shows.
- Present new titles as necessary at account visits, webinars, sales conference, etc.
- Keep Workman staff and sales reps updated on changes in Firebrand title database; changes in release dates, prices and general specs.
- Update and maintain key buyer and rep contacts in database system
- Manage e-book sales and communicate sales information within the company and to the sales force
- Manage and update all sales-related information on databases and rep-shared file folders, including Edelweiss (as fed by Filemaker), Dropbox, Brandwise and Ipad Presos.
- Manage and motivate in-house special sales staff.
- Develop our current account base while expanding our base of direct accounts.
- Build strong relationships with Timber Press marketing and publicity departments to promote growth of the Timber Press product line.
- Keep Storey and Timber product front and center with national gift account reps and key buyers. Continually brainstorm new innovative ways to reach this market.
- In conjunction with Director of Sales Manage organize annual sales conference with help from support staff, this will include selection and shipment of supporting materials, coordination and duplication as well as shipment of binder materials and PowerPoint presentation.
- Minimum 5-7 years of book sales experience.
- Prior staff management experience.
- Exceptional organizational and time management skills.
- Superior attention to detail.
- Strong work ethic.
- Customer service orientation.
- Must be able to track and analyze sales data and report results.
- Requires ability to perform market research and identify changing competition in the makets.
- Demonstrated problem solving and negotiation skills.
- Must be able to generate creative and unique ideas.
- Excellent presentation and communication skills; oral and written.
- Proficient with MS Word, Excel, Power Point, File Maker.
- Must be willing and available for travel, including overnight travel.
- Knowledge of some of our publishing categories, such as gardening/horticulture, crafts, cooking, animal husbandry, and equine, is a plus.
- Must be able to lift 40 pounds
- Vision and hearing must be acute enough for phone work and computer operations
- Must be able to travel long distances.
Applicant should email letter of interest, resume, and salary requirements to firstname.lastname@example.org.
The Marketing Designer will work closely with the Marketing Art Director to develop Storey’s marketing materials. This position requires a great attitude and ability to work collaboratively with all departments at Storey. Strong organizational skills, excellent design skills, and an unflappable nature are the desired combination for this position. A keen interest in our published categories is a plus.
Design the following:
- Printed pieces: specialty catalogs, backlist and order forms for our seasonal catalog, coverstock, blads, posters, postcards, sellsheets, booklets, advertisements
- Point-of-purchase displays: both floor and table-top
- Specialty promotional materials, such as bags, boxes, glasses, stickers
- Digital: advertisements, newsletter art, formatted emails, web buttons
Work collaboratively with other departments:
- With Publicity to design posters, postcards, and advertisements supporting authors and events
- With Sales to design sellsheets for different market needs
- With Editorial for content
- With Design for pages/photography/illustrations
Manage the spring and fall catalog production schedule by handling the following tasks:
- Develop 5 month schedule for catalog
- Track and monitor the progress of all catalog components
- Circulate page proofs, handle necessary corrections, and deliver electronic pre-press by established deadline.
Production & Administrative responsibilities include:
- Work directly with printers: obtaining quotes, monitor printing and delivery of marketing materials
- Prepare purchase orders
- Source Vendors
- Create dummy books and other 3-D packaging (requires hands-on assembly skills, attention to detail, and use of spray-mount)
- Process existing covers, book pages, art, and author photos for web uploads, sales presentations, publicity outreach, and social media posts
- College degree. Graphic design major preferred
- Knowledge of design for both print and web
- Experience in a Macintosh environment and fluency in Adobe InDesign and Photoshop as well as a working knowledge of Illustrator, Microsoft Office: Word, Powerpoint and Excel
- An interest in Storey’s publishing focus
- Candidate should possess strong organizational, communication, problem-solving, and interpersonal skills. S/he must be able to prioritize while managing multiple projects simultaneously
- Excellent vision and hearing, cannot be color blind
- Must be able to lift 25 pounds
Applicant should email letter of interest, resume and salary requirements to email@example.com.
The acquisitions editor plays a key role in shaping Storey's publishing program. Responsibilities include: conceiving new book ideas that are well positioned to respond to market trends, opportunities, and Storey's sales strengths; identifying potential authors; developing strong positioning statements and well-honed proposals; working with agents; conceiving new book formats; successfully acquiring 8-12 new books annually. The acquisitions editor also acts as project editor for 4-6 books per year and directs work of in-house and freelance project editors on other acquired books. Responsibilities also include working closely with Storey's Publisher to develop positioning and marketing materials for all Storey titles.
New Book Acquisitions
- Conceives of and develops new book ideas that fit and expand Storey’s sales opportunities in niche publishing areas, based on knowledge of sales histories of past titles, sales of other publisher’s titles, buyers’ interests, input from Publisher, sales and marketing team, and market trends.
- Keeps current in Storey subject areas; attends appropriate conferences and networking events; connects with key opinion leaders, media, and professionals; and networks with current authors and sales team members.
- Develops proposals for 20 or more books annually; successfully acquire 8-12 books per year.
- Manages in-house acquisitions process for new titles: evaluates and critiques proposals; researches competitive titles; develops positioning statement and proposed specs for new titles; attends weekly pitch meetings to solicit input from publisher and acquisitions colleagues; presents full book proposals at meeting with sales and marketing staff to "make the case" for the book; develops vision for format and look of proposed books; and prepares book budgets working in conjunction with Managing Editor and Creative Director.
- Evaluates unsolicited proposals, manuscripts, and packaged books submitted for editorial review and responds on a timely basis.
- Participates in regular acquisitions pitch meetings with Publisher and other acquisitions editors; provides feedback and guidance on pitched proposals.
- Works closely with Publisher to prepare sales and marketing materials for new books; prepares sales conference presentations, as assigned.
- Works with contracted authors to finalize outlines to meet Storey’s expectations for books, meeting to plan and bookmap as appropriate. Maintains regular communication with authors to ensure the manuscript is completed on time and meets the content, format, and positioning expectations.
- Manages schedules for assigned books in conjunction with Managing Editor and Art Director.
- Attends and initiates regular team meetings to monitor project status, coordinate responsibilities with other team members, and to problem solve.
- Monitors book budgets and works with other team members to keep within budget.
- After manuscript is deemed acceptable, serves as key liaison for book with author, freelancers, Art Director, and other departments at Storey (sales, design, publicity, marketing).
- Presents full book concept at Book Launch meeting, and prepares materials for sales and marketing.
- Writes copy for sales materials, catalogs, website, and back cover for acquired books as well as other titles, as assigned by publisher.
- Completes substantive editing of assigned books (includes editing running text, captions, boxes, tables, and other elements of the manuscript for style, tone, content, organization, punctuation, grammar, usage, and spelling; substantive editing is done in accordance with standards established for The Book Group by the Managing Editor and the Production Editor.)
- Identifies expert readers and potential foreword writers and endorsers, as needed.
- Queries author about organizational and content issues, resolves all issues relating to queries, and incorporates needed changes into the manuscript.
- Compiles illustration and photography lists; indicates placement of art in text; organizes reference materials for illustrator; participates in photo shoots as assigned by art director.
- Commissions and instructs copy editor; reviews work of copy editor and incorporates changes into manuscript.
- Prepares sample-page manuscript for Art Director; assigns and applies style tags to manuscript.
- Reviews book pages at all stages of development, acting as project manager and liaison with author throughout the book production process.
- Acts as key contact with author, proofreader, and in-house staff in ensuring every stage of the review process is completed accurately and thoroughly.
- B.S or B.A. in English, journalism, writing, or similar field.
- 5+ years of experience in book editorial and acquisitions work, preferably in illustrated nonfiction books.
- Superior writing and editing skills and knowledge of Chicago Manual of Style guidelines.
- Experience in writing marketing copy.
- Knowledge of book publishing industry, marketing, sales and distribution, and the finances of publishing.
- Keen design eye and skill in working collaboratively with art directors to conceive book formats and critique book design, photography, and illustrations.
- Ability to manage a variety of projects simultaneously in a fast-paced, deadline-driven environment.
- Thorough knowledge of electronic book manuscript production.
- Flexible team player with strong commitment to working in a highly collaborative environment.
- Good content knowledge, hands-on experience, and enthusiasm for Storey subject areas highly preferred.
- Excellent typing skills.
- Knowledge of MS Word, MS Excel necessary.
- Must be able to travel to trade shows, conferences, seminars, photo shoots, as required.
- Must present a professional demeanor.
- Vision and hearing must be acute enough for phone work and computer operations.
Applicant should email letter of interest, resume and salary requirements to firstname.lastname@example.org.
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